San Francisco, California, US
Summary
Leading brand narrative, storytelling strategy, and marketing foundations for UglyCash (operating as BestFriend Finance), a fintech startup in financial services.
Highlights
Built storytelling framework for fintech brand launch
Aligned brand narrative with investment community and users
Oakland, California, US
Summary
Directed community engagement and growth at Reserve, a financial services protocol and fintech platform.
Highlights
Scaled online community and user engagement
Managed brand presence across crypto and fintech spaces
Buenos Aires, Buenos Aires, Argentina
Summary
Led brand strategy and growth hacking initiatives in a regional marketing agency.
Highlights
Developed brand strategies for digital campaigns
Executed creative growth experiments across Latin American markets
Vitacura, Santiago Metropolitan, Santiago Metropolitan, Chile
Summary
Oversaw digital marketing and strategy for advertising agency in Chile.
Highlights
Led digital transformation initiatives
Managed teams delivering social media and digital campaigns
Juárez, Mexico City, Mexico City, Mexico
Summary
Developed digital strategy for clients in Mexico City market.
Highlights
Created integrated digital campaigns
Helped set vision for digital-first storytelling
Chicago, Illinois, US
Summary
Managed content development and marketing initiatives at a global advertising agency.
Highlights
Produced content campaigns across digital and traditional channels
Developed engaging narratives aligned with brand marketing goals
Buenos Aires, Buenos Aires, Argentina
Summary
Managed social media strategy and execution for wine retail brand in Buenos Aires.
Highlights
Elevated brand presence via social channels
Drove engagement through storytelling and messaging
Buenos Aires, Buenos Aires, Argentina
Summary
Created community content and copy for hospitality brand in Buenos Aires.
Highlights
Wrote and curated messaging to engage local audiences
Built online presence through storytelling
Buenos Aires, Buenos Aires, Argentina
Summary
Developed marketing copy and creative messaging for agency clients.
Highlights
Crafted persuasive copy across media
Supported brand messaging and campaign development
brand storytelling, creative direction, storytelling.
social media marketing, digital marketing, online advertising.
growth hacking, brand strategy.
community management.
illustrator, creative tools.